風靡全球的經典Ray-Ban雷朋已經不能滿足你了嗎?

那麼,請讓我為你介紹....

美國經典眼鏡品牌Oliver Peoples

OLIVER PEOPLES全程參與好萊塢巨星們引領世界時尚的重要時刻

是造就巨星魅力潮流的重要推手

低調的幕後功臣終於抵達台灣,正宗巨星魅力OLIVER PEOPLES即將引爆!

 

OLIVER PEOPLES的傳奇更是耐人尋味:

故事是從一個小包裹開始的,

 

Larry Leight與兩位年輕合夥人Kenny Schwarz&Dennis Leight所收到的包裹

Larry Leight with son Garrett.

 

是由紐約的古董商業者寄來的

裡面裝的是至少50年以前的復古眼鏡,那是一付有著十二克拉鑲金

做工精細的古典鏡架,一個讓人人嘆為觀止的出色設計。

而當看見了這副眼鏡的第一眼,三個年輕人便知道自己要的是什麼

立刻,他們搭機來到了紐約

並在曼哈頓的一個地下倉庫找到了六個已被擱置了50年的密封包裹,

在包裹中,裝有約1500未組裝的眼鏡架與1套組裝工具。

同時,

還有一張已經略泛黃的訂單,在上面可以看到一個標誌性的簽名。

這個寫於1927的神祕簽名不是其他人,

 

           正是OLIVER PEOPLES

 

他們以這個神秘的簽名命名了公司,並以復古風格的主題在短期內確立了:

品牌的理念,品牌特性,銷售計畫,市場營銷戰略及媒體宣傳,並立即實施。

(OLIVER PEOPLES 設計鏡框過程-不斷試驗,只給顧客最好的。)

這便是OLIVER PEOPLES品牌由來,

當你看到某個品牌深居高處,成為業界翹楚之時,請不要只看表面的風光

每個經典的產生,背後的故事都值得人細細品味。

 

 

現在來看看OLIVER PEOPLES全球最新曝光代言人:

伊萊亞伍德 Elijah Wood(魔戒男主角)&雪莉曼森(垃圾合唱團主唱 )

伊萊亞伍德 Elijah Wood (魔戒男主角)



雪莉曼森 垃圾合唱團女主唱  


再來看看OLIVER PEOPLES於全球設立的店面:

 









Larry Leight-OLIVER PEOPLES主力設計師

 

OLIVER PEOPLES




 

英文報導

Oliver Peoples Celebrates 20 Years

April 29, 2008 9:32 AM

NEW YORK--Making it to 20 years is a huge accomplishment for any company, but Oliver Peoples, founded in 1986 by Larry and Dennis Leight, has not only survived, it has thrived.


 
Brad Pitt wearing the iconic Aero in the Nov. 1998 issue of Vanity Fair.
Oliver Peoples has carved out a name for itself not only as an iconic luxury brand, but as a company that continually produces original, aggressively stylish frames; and much of its success can be attributed to its unerring knowledge of its point-of-view and customer.


 
Oliver Peoples’ Larry Leight (left) and David Shulte (right).
“The best part about the whole adventure is the customers we are designing for, the trendsetting style makers, are exactly the customers we are attracting to the brand,” said founder and creative director, Larry Leight.

Milestones, such as opening the first Oliver Peoples store on Sunset Boulevard in 1986; the launch of the first collection in 1987, introducing iconic frames like the O’Malley, Aero, Harlot, and Skyla; and the development of their high-end department and specialty store businesses, has further helped place the name Oliver Peoples firmly in the lexicon of those “in the know.”

But 2006 brought even bigger opportunities to the company. “Prior to the Oakley acquisition in 2006, our infrastructure was very typical of a small company,” said David Schulte, president and CEO of Oliver Peoples. “As a consequence and with their help, for the last two years we have focused our investment dollars in improving that area of our business. It’s one of the reasons we are so excited about 2008 as we start to see the results of our hard work.”

And since Oakley was subsequently acquired by Luxottica in 2007, Oliver Peoples is now backed by one of the largest eyewear companies in the world.



 
The Oliver Peoples Sunset Plaza flagship store.
“Luxottica has been amazing and they totally support what we are trying to achieve,” said Shulte. “We feel incredibly lucky to be a part of their family and having them for advice and support is another competitive advantage now available to us.”

A competitive advantage that means big things are yet to come.

“We are going to continue to execute our mission to be the most prestigious and culturally distinctive eyewear company in world,” concluded Shulte.

“All of the activities we do, whether it’s our upcoming Cinema advertising campaign, the launch of our Diamond Harlot frame, or our new Malibu store, are a result of us asking, ‘Does this make sense to what we are trying to achieve with our mission?’ We spend a lot of time making sure our activities support our vision and believe it will be reflected to the consumer.” 

 

 

 

 

 

 

 

 

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